LAUREN ALATRISTE - fine art wedding photographer
Studio Witzenhausen had the pleasure of partnering with Lauren Alatriste, a fine art wedding photographer, to create a custom logo and website that embody her chic, edgy, and minimal style. Our primary objective was to translate Lauren's distinctive aesthetic into a cohesive brand identity that resonates with her sophisticated approach to wedding photography.
Concept Development
To kick off the branding process, we collaborated closely with Lauren to gain insights into her vision and artistic direction. Understanding her unique style and the emotions she aims to evoke through her work was crucial in shaping a brand that authentically reflects her artistic identity.
Visual Identity
Color Palette
Inspired by Lauren's preference for deep blacks, rich creams, earthy browns, and muted greens, we developed a color palette that adds depth and refinement to her branding. This combination not only enhances the chic and edgy nature of her work but also grounds her aesthetic in a sense of sophistication.
Typography
The typography was a critical element in achieving the desired look and feel. We blended classic serif fonts with modern sans-serifs to create an elegant yet contemporary appearance. This thoughtful selection highlights Lauren’s unique blend of timeless sophistication and modern edge, ensuring that her branding stands out in the competitive wedding photography market.
Design Elements
The overall design balances colors, light, and shadow, reflecting Lauren’s ability to capture both the elegance and emotion of weddings. Every aspect of the branding, from the logo to the website layout, was crafted to deliver a visually stunning representation of her fine art photography. This cohesive identity aligns seamlessly with her work, allowing her portfolio to shine.
Conclusion
The branding journey for Lauren Alatriste successfully resulted in a custom logo and website that encapsulate her chic, edgy, and minimal style. By collaborating closely with Lauren and focusing on her artistic vision, we created a cohesive brand identity that resonates with her sophisticated approach to wedding photography. We are excited to see how this new branding elevates Lauren’s presence in the industry and connects her with couples seeking a unique and refined wedding photography experience.
