CASE STUDY
LAUREN ALATRISTE - fine art wedding photographer
Studio Witzenhausen had the pleasure of partnering with Lauren Alatriste, a fine art wedding photographer, to create a custom logo and website that embody her chic, edgy, and minimal style. Our primary objective was to translate Lauren's distinctive aesthetic into a cohesive brand identity that resonates with her sophisticated approach to wedding photography.
THE CHAllenge
Despite her strong reputation, Laurens’s brand no longer reflected the caliber of her work — her visual identity felt dated, and her website wasn’t converting the right clients. She needed a refined, strategic brand that showcased her true value and gave her the confidence to raise her rates.
( 01. )
concept development
To kick off the branding process, we collaborated closely with Lauren to gain insights into her vision and artistic direction. Understanding her unique style and the emotions she aims to evoke through her work was crucial in shaping a brand that authentically reflects her artistic identity.
( 02. )
visual identity
Lauren’s brand identity blends deep blacks, rich creams, earthy browns, and muted greens to create a refined, grounded palette that mirrors the chic, edgy nature of her work. Paired with elegant serif and modern sans-serif typography, and a design that balances light, shadow, and emotion, the result is a cohesive, sophisticated brand that lets her fine art photography truly shine.
( 03. )
conclusion/results
The branding journey for Lauren Alatriste successfully resulted in a custom logo and website that encapsulate her chic, edgy, and minimal style. By collaborating closely with Lauren and focusing on her artistic vision, we created a cohesive brand identity that resonates with her sophisticated approach to wedding photography. We are excited to see how this new branding elevates Lauren’s presence in the industry and connects her with couples seeking a unique and refined wedding photography experience.
( 04. )
