Selina Bell – Fine Art Wedding Photographer
Selina Bell captures timeless, emotive wedding imagery with a blend of elegance and warmth. While her work spoke volumes, her brand and website didn’t reflect the elevated experience she offered. She came to me ready to reposition her business and attract clients who truly valued her artistry.
The Challenge
Despite her strong reputation, Selina’s brand no longer aligned with the quality of her work. Key issues included:
A dated visual identity that lacked sophistication
A website that failed to connect or convert
Price-focused leads who didn’t see her full value
Hesitation around raising her rates confidently
She needed a brand that felt refined, resonant, and strategically aligned with her next-level goals.
Concept Development
We began by defining a clear brand strategy rooted in romantic storytelling and quiet confidence. The direction focused on:
Emotive, editorial-inspired visuals
Messaging that speaks to modern, sentimental couples
A warm, refined aesthetic that mirrors her photography style
This strategy became the foundation for a brand that truly reflects Selina’s vision and value.
Visual Identity
Selina’s new brand is refined, warm, and emotionally resonant — perfectly aligned with her fine art photography style. Key highlights:
A timeless logo suite with elegant serif typography
A soft, neutral color palette inspired by natural light and film tones
Editorial-style typography with strong readability
A custom, conversion-focused website designed to guide and connect
Every element, from copy to layout, was crafted to build trust and attract the right clients.
Conclusion/Results
The impact was immediate:
4 qualified inquiries from aligned, high-value couples
Higher pricing — with no pushback
One booking that paid back her full investment
Increased confidence and alignment with her brand
Leads saying: “Your website just feels like you.”
Selina’s transformation shows how a strategic brand can elevate your business — and deliver real results.
You can check her branding and website here
