THE VISUAL FRAMEWORK
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THE VISUAL FRAMEWORK \
INTRODUCING
The Visual Framework shows you exactly how to direct AI like an art director, keep products/models consistent, and deliver campaign-level images, without guesswork.
Is This You?
Every image looks slightly off, models change faces, hands glitch, products morph.
You finally get one good shot… and can’t recreate the same style again.
The lighting feels fake, the skin too smooth, the fabric unrealistic.
You waste hours typing endless prompts, hoping to “get lucky.”
You have the vision, but AI keeps missing the direction.
Is This GUIDE Right for You?
You’re ready to take control of your AI visuals and create consistent, brand-level results.
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You want a clear, step-by-step system that makes directing AI simple and effective.
You’re looking for expert structure and creative guidance to refine your visual style.
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You’re committed to elevating your brand and producing images that truly reflect your vision.
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in this 75+ page guide
you will learn:
Turn your own products into stunning AI visuals
Create on-brand content that truly feels like you
Master the art of prompting for powerful results
Understand which tools matter and how to use them together
Train AI to understand your brand style
Build your own consistent AI model
Develop a repeatable workflow for faster, more consistent results
Discover lighting, lens, and styling techniques that elevate your images
Use keyword libraries and templates to speed up your creative process
Meet your EDUCATOR
AI ART DIRECTOR / DESIGNER / PHOTOGRAPHER
I’m Evita Witzenhausen, AI art director and founder of Studio Witzenhausen in Amsterdam.
I help brands and creators craft minimalist, high-end visuals using AI, blending design, direction, and technology into one creative process.
Through The Visual Framework, I share the exact workflows I use to create cohesive, campaign-ready images with ease and intention.
Modules
Here’s what’s waiting inside The Visual Framework guide, everything you need to master AI visuals from start to finish.
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How to write prompts that actually work for clarity and consistency.
Learn the language of light, composition, and materials.
Turn creative direction into visuals that reflect your exact ideas.
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Get to know Midjourney and Nano Banana, when and how to use each.
Learn which tools to use at exactly the right time for product consistency.
Learn settings, versions, and tips that make your results more realistic.
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Follow my exact three step-by-step systems/workflows I use for client campaigns.
Move from clean studio shots to styled lifestyle sets with ease.
Learn how to refine, select, and polish images to brand standard.
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150+ curated keywords for styles, moods, lighting, and materials.
Includes real-world industry examples for fashion, interiors, beauty, and product design.
Organized by category for quick inspiration and consistent, professional results.
including
75+ pages of visual guidance
200+ Keywords
A complete breakdown of Midjourney & Nano Banana - moodboards, references, settings, pro tips
How to use Midjourney & Nano Banana for product integration, swaps and consistency
Real case studies: Jewelry & Furniture Campaign
The universal prompting system for photorealism (works in any AI tool)
multiply reusable templates
access to all future updates
Frequently Asked QuestionS
Asked Questions Frequentl
Questions frequently asked
Frequently Asked QuestionS
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You’ll need access to Midjourney, Nano Banana, and ChatGPT.
I personally believe these two — Midjourney and Nano Banana — offer the best possibilities for producing consistent, on-brand results and will remain long-term leaders in the creative AI space.
However, the prompting strategies and creative direction principles you’ll learn in this guide can be applied to any AI tool — including free alternatives if you already have a preferred choice.
ChatGPT is used throughout the process to refine your ideas, write better prompts, and develop your visual direction. -
Yes, absolutely. You’ll learn how to integrate your own products into AI-generated scenes, whether it’s fashion, interiors, or lifestyle objects.
The guide shows how to match angles, lighting, and textures so your products look realistic and part of the scene. -
AI is powerful, but not flawless.
This guide teaches you how to refine and select the best outputs, so your final images look polished, cohesive, and professional. -
Not at all. You’ll learn through clear examples and visuals.
If you have an eye for style, you’ll quickly learn to think like an art director. -
Creators, photographers, designers, and brand owners who want consistent, minimal, high-end visuals. It’s ideal for anyone tired of random AI results and ready for a structured, creative process.
