LILLI COLLINS - fashion stylist

This case study showcases the exciting branding journey of Lilli Collins, a talented stylist celebrated for her unique blend of modern aesthetics and timeless elegance. Our goal was to create a visual identity that not only reflects Lilli’s sophisticated style but also feels inviting and approachable—minimal and clean, just like her signature look.

Concept Development

The branding adventure kicked off with a deep dive into Lilli’s personal style and aesthetic preferences. By getting to know her vision and what inspires her, we were able to carve out a clear direction for her brand that would truly resonate with her target audience.

Visual Identity

Color Palette
We chose a sleek and refined color palette that exudes sophistication and modernity. Soft, neutral tones were selected to provide versatility, allowing Lilli’s stunning work to shine and take center stage.

Typography
For the typography, we aimed for elegance and clarity. We paired a modern serif font with a clean sans-serif, striking the perfect balance between professionalism and approachability. This combination ensures that every piece of communication feels polished yet friendly.

Design Elements
Every design detail was thoughtfully considered, from the logo to business cards and digital assets. By embracing a minimalist approach, we created branding that feels timeless and clean, allowing Lilli’s unique stylistic voice to shine through.

Conclusion

The branding journey for Lilli Collins has beautifully captured her unique style and sophistication through a modern, minimal, and clean visual identity—just like her own approach to styling. This cohesive branding not only enhances her professional presence but also sets the stage for exciting growth in her career as a stylist. We’re thrilled to see how this new identity will resonate with her clients and elevate her brand in the industry!