Nova Masoun – Fine Art Portrait Photographer
Studio Witzenhausen had the pleasure of designing a custom brand and website for Nova Masoun, a fine art portrait photographer, to reflect her timeless, emotive, and elegant style. Our goal was to craft a cohesive identity that captured the sophistication and depth of Nova’s artistic vision, helping her connect with clients who value unique and meaningful portraits.

Concept Development

The branding process began by exploring Nova’s vision and artistic approach to fine art photography. We delved into the emotions she seeks to evoke and the timeless qualities that define her work. This understanding laid the foundation for a brand that authentically represents her artistry and resonates with her ideal clients.

Visual Identity

Color Palette
Inspired by Nova’s preference for soft neutrals, warm earthy tones, and delicate hints of blush, we developed a refined color palette. This selection creates a sense of warmth and sophistication, perfectly complementing her emotive, fine art portraits. The palette reinforces her brand’s timeless appeal while adding subtle modern touches.

Typography
Typography played a crucial role in shaping Nova’s brand identity. We paired elegant serif fonts with clean sans-serif accents to create a balance between classic sophistication and contemporary simplicity. This thoughtful choice mirrors the artistry of her photography, blending tradition with a fresh perspective.

Design Elements
The overall design emphasizes harmony, balance, and simplicity, reflecting the beauty and intimacy Nova captures in her work. The logo, inspired by organic forms and clean lines, speaks to her refined style. The website layout was designed to let her photography take center stage, with minimalist navigation and intentional use of white space to evoke a gallery-like experience.

Conclusion

The branding project for Nova Masoun successfully delivered a custom logo and website that embody her timeless, emotive, and elegant style. By focusing on her artistic vision and unique aesthetic, we created a cohesive identity that enhances her online presence and aligns seamlessly with her fine art portrait photography. We are proud to have played a part in helping Nova share her artistry with the world and connect with clients who cherish her beautifully crafted portraits.