Welcome To The

The Blog

Hey there! Welcome to my blog, a space where I share tips and ideas to help photographers like you build a brand and website you love. From business and marketing advice to creative ways to stand out, you’ll find all kinds of helpful stuff here.

I know how much heart you pour into your photography, and I’m here to help you show that through your brand and website. Let’s simplify the business side of things so you can focus on what you love, capturing amazing moments!

Marketing Evita Witzenhausen Marketing Evita Witzenhausen

How to choose the best website platform for photographers

With so many website platforms available today, how do you choose the best one for your photography business? The key lies in selecting a platform that meets your specific needs while showcasing your images in the most professional way possible. Let’s explore how to make the right choice when it comes to website platforms, and how small business website design services and website designers for small businesses can help you get there.

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Will photography AI capture the world better than you in 2025?

AI in photography isn’t here to replace your creativity—it’s here to enhance it. From organizing photo libraries to spotting trends and even suggesting creative edits, AI is more of a collaborator than a competitor.

In this post, we explore how photographers can embrace AI to streamline workflows, unlock new artistic possibilities, and focus on what truly matters: their unique vision and storytelling.

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What Makes a Good Photography Website? 5 Key Elements to Attract Dream Clients

As a photographer, your website is one of your most powerful marketing tools. It’s often the first place potential clients will go to learn more about you, your work, and your services. With just a few seconds to make a lasting impression, your website needs to work hard to capture attention, build trust, and guide visitors toward booking a session with you. Learn what makes a good photography website and the elements you need to attract dream clients!

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Why Squarespace is better for photographers than Wix and Pixieset

If you’re a photographer looking for the perfect website platform, I totally get it. Choosing the right one can feel overwhelming with so many options out there. You’ve probably come across platforms like Wix and Pixieset, but let me tell you. Squarespace is where it’s at for photographers who want a website that’s not only stunning but also easy to manage.

So, grab your coffee, relax, and let’s chat about why Squarespace is the best choices for photographers and how they stack up against Wix and Pixieset.

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Marketing Evita Witzenhausen Marketing Evita Witzenhausen

The ultimate SEO guide for wedding photographers: boost your website's visibility and attract more clients

For wedding photographers, having a visually stunning website is only half the battle. Without a strong SEO (Search Engine Optimization) strategy, even the most beautiful images may go unnoticed by potential clients searching online. This guide will walk you through the essential SEO tips and strategies specifically tailored for wedding photographers, helping you rank higher on search engines, reach a broader audience, and ultimately grow your client base.

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Branding Evita Witzenhausen Branding Evita Witzenhausen

6 steps to create a standout personal brand for photographers

Are you a photographer looking to elevate your career and attract more clients? Building a personal brand is essential in today’s competitive market. A strong personal brand not only showcases your unique photography style but also helps you connect with your target audience. In this post, we'll discuss six essential steps to create a standout personal brand that resonates with potential clients and sets you apart in the industry.

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Boost your photography website conversions with these simple tips

If you’re looking to turn your website visitors into clients, you’ve come to the right place. Your website is often the first impression potential clients have of you, and making sure it resonates with them is key to booking more sessions. Let’s dive into some straightforward tips to help your website work harder for you!

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Top website features every photographer should have

Hey photographers! If you’re looking to improve your website or create one that truly represents your brand, you’ve come to the right place. Your website is like your digital storefront, it’s where clients come to see what you offer, get a feel for your style, and hopefully book you! But what should your photography website have to make it both functional and fabulous? Let’s dive into the must-have features for every photographer’s site that will help you attract clients and make your business shine.

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Branding Evita Witzenhausen Branding Evita Witzenhausen

How to build your photography brand to attract dream clients you really want

As photographers, we put so much heart into our craft. From capturing the perfect shot to carefully editing every detail, it’s all about creating something that resonates. But what happens when your work isn’t attracting the right clients? You know, the ones who truly align with your style, values, and vision? If you’re feeling like your inquiries aren’t coming from your dream clients, or you’re not booking the kind of gigs you’re passionate about, I’ll walk you through how to build your photography brand to attract dream clients.

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Marketing Evita Witzenhausen Marketing Evita Witzenhausen

The #1 way to land more clients as a photographer.

Let's have a quick chat about something super important for your photography business. I'm sure you've heard it a million times—“Get the best gear,” “Grow your Instagram,” “Chase those likes!” But let's be real, while those things are nice, they aren't the secret sauce to getting more clients.

The real trick? Showing potential clients how you can help them solve their problems and achieve their goals. When you do that, you'll find clients are eager to work with you. Let's break it down!

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Branding Evita Witzenhausen Branding Evita Witzenhausen

4 signs you've outgrown your brand

Discover the 4 key signs that indicate you've outgrown your photography brand and why it might be time for a refresh. Learn how updating your photography branding and website can help attract more clients and boost your business. Read more for expert tips!

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Branding Evita Witzenhausen Branding Evita Witzenhausen

5 practical tips for mastering minimalist design

In today's fast-paced digital landscape, simplicity, clarity, and elegance are more important than ever in capturing and retaining audience attention. Whether you're a seasoned designer or just stepping into the world of minimalism, we're here to explore the essential principles and practical tips for creating visually impactful designs.

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The 10 most important elements of a dynamic website

In today's digital age, a website serves as the virtual front door to your business. A well-designed and strategically crafted website is crucial for success in the online realm. Whether you're running an e-commerce store, a portfolio site, or a corporate platform, certain elements play a pivotal role in ensuring your website stands out and delivers a positive user experience. Let's explore the 10 most important elements that contribute to a successful website.

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Branding Evita Witzenhausen Branding Evita Witzenhausen

The power of personal branding in the digital age

In today's hyper-connected and competitive professional landscape, individuals no longer just fill roles; they become brands in their own right. Personal branding has evolved from being a buzzword to a necessity, shaping the way people perceive and engage with professionals.

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Visual identity trends for service-based businesses in 2024

In the dynamic world of design, staying ahead of the curve is crucial for service-based businesses aiming to make a lasting impression. As we step into 2024, the visual identity landscape is evolving rapidly, offering exciting opportunities for brand designers and service-oriented companies alike. In this blog post, we'll explore the top visual identity trends that will dominate this year and discuss how incorporating these elements can elevate your brand and captivate your audience.

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